Furniture for Life proudly announces a new name and brand identity for its Ken Okuyama-designed massage chair lineup. The M.8LE, M.8 and new R.6 are the world’s most meticulously designed and technologically advanced full-body shiatsu massage chairs and will be marketed under the new OHCO brand effective immediately in the USA. OHCO branding will be gradually rolled out in other countries worldwide in the coming months.
Visually, the new logo is designed to invoke feelings of tranquility, calmness, and peace. The typography epitomizes fluidity, and the deliberate placement of the letter “O” at the beginning and end of the word symbolizes flow, timelessness, and abiding wellness. The logo also speaks to the company’s ties to the ancient Eastern traditions and sensibilities that are built into all OHCO products. Practically, the OHCO name is also easily and consistently pronounced in all countries and all languages.
“We are excited to unveil OHCO, an elegant brand name that will come to represent the many ways we bring preeminent design and proprietary innovations and functions to the massage chair market,” said founder and CEO Cliff Levin. “We believe OHCO exemplifies the ultimate balance of strength, elegance, and serenity, and we look forward to breathing life into this brand and relaxation into the lives of discerning consumers around the world.”
The business provides the world’s most luxurious and meticulously crafted massage chairs that promote enduring comfort, happiness, and peace. OHCO’s goal is to continue to raise the bar for massage chair standards by developing beautifully designed, life-changing products that cater to the complete needs of the mind and body.
OHCO is the creator of the world’s most luxurious and technologically advanced full-body shiatsu massage chairs. Meticulously crafted, OHCO chairs intersect with timeless tradition, state-of-the-art Japanese engineering, and world-class talent. Combining years of research and testing, OHCO products are designed to reduce stress, enhance health and promote abiding well-being. OHCO is available worldwide through its authorized retail dealers. The OHCO brand is a member of the Furniture for Life family. For more information, please visit OHCOmassagechairs.com & Furniture for Life.
About Furniture for Life’s Curated Massage Chair Brands
Based in Boulder, Colo., the 2017 National Geographic “happiest city in the U.S.,” Furniture for Life is a leading maker and distributor of furnishings designed to look good in your home, improve your comfort, and enhance your health and wellness. Furniture for Life is at the forefront of the massage chair industry, offering the world’s best-designed and most capable massage chairs. The company also manufactures the world’s only True Zero Gravity® recliners and mattresses, Scandinavian office seating, and more. All our products help make rejuvenation a part of everyday life. Post-sale service, powered by Furniture for Life’s industry-leading Chair Team One, makes Furniture for Life’s support second to none. Our commitment to the welfare of people everywhere is unwavering. Furniture for Life’s mission is simple: we make the world a more comfortable place. For more information, visit Furniture for Life.
Product and brand names are trademarks and/or registered trademarks of their respective companies. OHCO and Furniture for Life disclaim any and all rights in these marks.